“College spending comprises two thirds of the total back to school market, driven by extensive needs for school. Overall, students are enthusiastic consumers who are eager to assert their independence, making the season a critical time for brands to build affinity with young consumers. Value will be a necessity amidst limited budgets and compressed timeframes, but brand loyalty and social commerce will create opportunities for engagement.”
– Brittany Steiger, Senior Analyst, Retail & eCommerce
This Report looks at the following areas
- The impact of inflation on back to college shopping
- Back to college shopping participation and approach
- Behaviors and attitudes toward back to college shopping
- Shopping influences and social commerce behaviors among college students