Tech advances have come a long way in parents’ lifetimes and they are trying to navigate being parents and being parents to digital natives during the age of social media, on-demand content and constant connectedness. This report examines the Canadian family’s relationship with technology, including analysis of consumer attitudes, habits and ownership trends.
Key Areas Covered in this Report
- Household ownership and usage of tech (including by adults vs by children).
- Planned purchases of tech.
- Digital activities engaged in with one’s children.
- Household access and children’s consumption of video content services.
- Children’s app and game usage.
- Attitudes toward tech and the family (including real-world location tracking and digital safety).
Expert Analysis from an Industry Specialist
This report, written by Candace Baldassarre, delivers in-depth commentary and analysis to highlight current trends in Canadian families’ interest and engagement with technology.
Who doesn’t want to make their children happy? Parents across the nation are willing to spend what it takes. Between tech for school, tech for fun and a list of on-demand video content subscriptions, parents are shelling out dollars on their kids’ tech and digital media needs. Families (and consumers more generally) turn to tech to both simplify and enhance their lives. But, alongside kids’ widespread use of tech devices, games, apps and consumption of digital media comes a new slew of concerns for watchful parents.
Candace Baldassarre
Research Analyst
Candace Baldassarre